You are Paperini’s social media manager, copywriter and UX Writer. Isn’t that a whole lot of writing?
Yes, it is. Full disclosure: I even wrote these questions for myself.
I do most of Paperini’s Twitter, Facebook, newsletters in three languages, and this blog. On twitter, I mostly share journalism-related news about digitalisation, about freedom of speech, about journalistic achievements, and odd, even loosely journalism-related entertainment news from across the globe. On the blog, I gather och write longer pieces about journalism, I give updates about our job, and make these tiny peeks into the minds of the people working on Paperini, of course.
I’m also looking forward to start analysing our Google data when the Paperini service starts to get proper traffic flow.
Most of the texts (buttons, menus, directions, pop-ups) in the Paperini app in Swedish and Finnish are mine, too, hopefully giving a good user experience.
How are you going to use the Paperini app when i’s launched?
I’m going to take time from Twitter (and Facebook, though I’m rarely there privately any more). For private use I’m going to follow categories like design, culture, arts, and literature. Also: local news. I love local news.
You grew up in Sweden. Does that affect your office life?
Glad I asked! It does. Apart from knowing mainland Swedish, and travelling to Stockholm now and then for education, I’ve introduced Swedish Fika at the office almost every Wednesday (although if we’re honest, it’s been a while, since everyone is working too hard). Every time someone in the team has visited their home country we get to have a new delicious treat for our Wednesday coffee time at the office. Ali was the last one and brought freshly made pişmaniye, Turkish cotton candy with lovely vanilla flavour and unexpected but nice texture that reminded me of thin, uncooked rice noodles.
Everyone else gets a final question with the word newspaper more or less smoothly forced into it. Why?
I really just wanted to remind ourselves of what Paperini’s core is made of. It’s made of newspaper. This is all about the newspaper!